CUET UG Categorised PYQ Business Studies Unit 10

(Detailed) → Advertising effectiveness means the ability of an advertisement to reach, influence, and convince the target audience. → When the volume of advertising increases too much, consumers may ignore or miss advertising messages. → This makes it difficult for the advertisement to create the desired impact. → Therefore, excessive advertising affects the effectiveness of advertising. → Hence, Effectiveness is the correct answer.

(Detailed) → A brand has two main parts: brand name and brand mark. → Brand name is the part that can be spoken or uttered. → Brand mark is the part that can be recognised visually but cannot be uttered. → It may include a symbol, design, colour, or logo. → Hence, Brand mark is the correct answer.

(Detailed) → The question asks which statement is not true about objections to advertising. → Objections to advertising refer to criticisms or negative arguments against advertising. → "Advertising is a very economical mode of communication" is a positive point because advertising can reach a large number of people at low cost per contact. → Since it is an advantage, not an objection, it is the correct answer. → Hence, Advertising is a very economical mode of communication is the correct answer.

(Detailed) → Place is one of the four Ps of marketing mix. → It includes activities related to distribution of goods and services. → Place decisions ensure that products are made available to target customers at the right place and at the right time. → It involves channels of distribution, transportation, warehousing and inventory decisions. → Hence, Place is the correct answer.

(Detailed) → Grading means classifying products into different groups on the basis of quality, size, weight or other characteristics. → It is especially necessary when products are not produced according to predetermined specifications. → Agricultural products, minerals and natural products often vary in quality and size. → Grading helps buyers understand the quality category of the product. → Hence, Grading is the correct answer.

(Detailed) → (A) Availability and affordability of product matches with (II) Production Concept because this concept focuses on making products widely available and affordable. → (B) Product improvement matches with (III) Product Concept because this philosophy believes consumers prefer products with better quality, features and performance. → (C) Selling and promoting matches with (IV) Selling Concept because it focuses on aggressive selling and promotional efforts. → (D) Profit through integrated marketing matches with (I) Marketing Concept because it focuses on customer satisfaction and integrated marketing efforts to earn profit. → Hence, (A)-(II), (B)-(III), (C)-(IV), (D)-(I) is the correct answer.

(Detailed) → Zero Level channel is also called direct channel of distribution. → In this channel, the producer sells goods directly to the consumer. → There are no intermediaries such as wholesalers, agents or retailers. → The question states that the producer sells the products himself to customers. → Hence, Zero Level is the correct answer.

(Detailed) → Marketing is a social and managerial process through which individuals and organisations obtain what they need and want. → This happens by creating and exchanging products and value with others. → Exchange mechanism is the core of marketing because both parties give and receive something of value. → Therefore, the statement "It works through Exchange Mechanism" is correct. → Hence, It works through Exchange Mechanism is the correct answer.

(Detailed) → Labelling means providing information about the product on its package or label. → Labels may include brand name, product details, manufacturing date, expiry date, warnings and promotional messages. → However, detailed step-by-step manufacturing process is not generally printed on consumer durable product labels. → Such information is internal, technical and may be confidential for the manufacturer. → Since the question asks what is generally not available on the label, the correct answer is Detailed manufacturing process, step by step.

(Detailed) → Marketing is not limited to physical goods. → Places can also be marketed to attract tourists, investors or visitors. → In the given statement, Agra, Udaipur and Mysore are being promoted through their unique identities. → Since the subject being promoted is geographical locations, it is an example of place marketing. → Hence, Place is the correct answer.

(Detailed) → Packaging performs many functions such as protection, identification, promotion and convenience in use. → When the package is designed in a size and shape that is easy to open and handle, it helps the consumer use the product conveniently. → The focus of the statement is not on product protection or product promotion. → It specifically highlights ease of use and handling. → Hence, Facilitating the use of Product is the correct answer.

(Detailed) → Branding includes different terms such as brand, brand name, brand mark and trade mark. → Statement (A) Brand refers to a name, term, sign, symbol or design used to identify goods or services. → Statement (B) Brand Name is the part of a brand that can be spoken. → Statement (C) Brand Mark is the part of a brand that can be recognised visually but cannot be spoken. → Statement (E) Trade Mark is a brand or part of a brand that is legally protected. → Statement (D) Brand Signal is not a recognised branding term. → Therefore, the correct combination is (A), (B), (C) and (E) Only. → Hence, (A), (B), (C) and (E) Only is the correct answer.

(Detailed) → A customer may obtain different benefits while purchasing a product. → Functional Benefits relate to the basic utility or performance of the product. → Psychological Benefits relate to emotional satisfaction, confidence or mental comfort. → Social Benefits relate to status, recognition or social acceptance. → Saving Benefits is not generally treated as a standard benefit category in this classification. → Since the question asks which benefit is not availed by a customer as a standard category, Saving Benefits is the correct answer. → Hence, Saving Benefits is the correct answer.

(Detailed) → Increased use of mobile phones has made internet access easier and more widespread. → Mobile phones allow people to use internet services anywhere and anytime. → Due to this, activities such as browsing, social media, online payment, entertainment and communication have increased. → Therefore, the main reason for increase in internet usage is increased use of mobile phones. → Hence, Use of mobile phone has increased is the correct answer.

(Detailed) → Promotion mix refers to the combination of tools used by marketers to communicate with customers and persuade them to buy products. → Major tools of promotion mix include advertising, personal selling, sales promotion and publicity/public relations. → Branding is related to giving a name, symbol or identity to the product. → It is a part of product strategy, not a tool of promotion mix. → Since the question asks which is not a tool of promotion mix, Branding is the correct answer. → Hence, Branding is the correct answer.

(Detailed) → Advertising is a paid form of non-personal communication. → Its merits include mass reach, expressiveness and economy in reaching a large audience. → Advertising can also help create awareness and influence customer attitude. → However, inflexibility is not a merit of advertising. → It is a limitation because the message cannot always be changed easily for each individual customer. → Since the question asks which is not a merit, Inflexibility is the correct answer. → Hence, Inflexibility is the correct answer.

(Detailed) → With the increase in internet usage, mobile phone penetration and digital platforms, companies have changed their advertising strategies. → They are using more internet-based advertising through websites, social media, search engines and online platforms. → Internet advertising helps reach targeted customers quickly and effectively. → It also helps companies measure audience response more easily. → Hence, They are using more of internet advertising is the correct answer.

(Detailed) → Advertising is often criticised on several grounds. → Common objections include that it may confuse buyers, encourage the sale of inferior products and undermine social values. → However, low effectiveness is not generally treated as an objection to advertising. → Advertising is used because it is considered effective in reaching and influencing a large audience. → Since the question asks which statement is not an objection, Low effectiveness is the correct answer. → Hence, Low effectiveness is the correct answer.

(Detailed) → Cell phones are tangible items that can be seen, touched, and owned physically. → Therefore, the company is marketing a physical product. → In marketing management, products that satisfy consumer needs through physical usage are categorised as physical products. → Since Gen-X enterprises is producing and selling cell phones, the aspect marketed is Physical Product. → Hence, Physical Product is the correct answer.

(Detailed) → Computer education involves teaching and training activities. → Such activities are intangible because they cannot be physically touched like goods. → Education is consumed while it is being provided. → Therefore, computer education is categorised as a service in marketing. → Since the company is rendering computer education, the aspect marketed is Services. → Hence, Services is the correct answer.

(Detailed) → An elephant race is a planned and organised public activity. → Such activities are conducted for entertainment, public attraction or participation. → In marketing, organised activities like races, exhibitions, fairs, shows and competitions are treated as events. → Since the company is organising an elephant race, the aspect marketed is Events. → Hence, Events is the correct answer.

(Detailed) → Family planning campaigns aim to spread awareness and influence social behaviour. → The main purpose is not to sell a physical product or organise an event. → It promotes a social concept or thought. → Such social awareness and conceptual promotion are categorised under idea marketing. → Therefore, spreading information about family planning markets an Idea. → Hence, Idea is the correct answer.

(Detailed) → Mountaineering treks provide adventure, thrill and emotional satisfaction to participants. → The main value received by the customer is not only the activity itself, but the memorable feeling and participation. → Such offerings are marketed as experiences because customers seek enjoyment, adventure and emotional involvement. → Therefore, organising a mountaineering trek markets Experience. → Hence, Experience is the correct answer.

(Detailed) → Physical distribution is a part of the marketing mix related to making goods available to customers. → It ensures that products reach the right customers at the right place and at the right time. → In the case, "Just Foodie" sells through its own outlets as well as grocery stores. → This shows the use of distribution channels to increase product availability. → Therefore, the marketing mix variable used is Physical distribution. → Hence, Physical distribution is the correct answer.

(Detailed) → Product mix refers to decisions related to the product offered by the business. → It includes quality, design, features, brand name, packaging, labelling and product variety. → In the statement, "taste, quality and packing" are directly related to the product. → These factors affect customer satisfaction and product image. → Therefore, the element of marketing mix discussed is Product mix. → Hence, Product mix is the correct answer.

(Detailed) → Price mix refers to decisions related to the amount of money charged for a product or service. → It includes pricing objectives, pricing strategy, discounts, allowances and payment terms. → The statement says that the company is able to charge a higher price than its competitors. → This clearly indicates a pricing decision. → Therefore, the element of marketing mix discussed is Price mix. → Hence, Price mix is the correct answer.

(Detailed) → Promotion mix includes all activities used to inform, persuade and remind customers about products. → It includes advertising, personal selling, sales promotion and publicity. → Free gifts, cash backs and discounts are used to attract customers and increase sales. → These are promotional incentives. → Therefore, the marketing mix element identified is Promotion mix. → Hence, Promotion mix is the correct answer.

(Detailed) → Sales promotion refers to short-term incentives used to encourage customers to buy a product. → It includes discounts, rebates, refunds, free gifts, cash backs, contests and other offers. → In the given statement, "Free gifts," "Cash backs" and "discounts" are mentioned. → These tools are used to increase sales quickly. → Therefore, the tool of promotion mix used is Sales promotion. → Hence, Sales promotion is the correct answer.

(Detailed) → Product mix includes decisions related to product quality, design, packaging, branding and labelling. → Labelling means putting information on the product package, such as name, ingredients, price, quantity and directions for use. → Since labelling is directly related to the product, it belongs to Product mix. → It helps customers identify and understand the product. → Hence, Product is the correct answer.

(Detailed) → (A) Branding matches with (III) Giving name, sign or symbol to product because branding creates product identity. → (B) Packaging matches with (I) Container or wrapper of product because packaging protects and presents the product. → (C) Labelling matches with (IV) Information on product/package because labels provide product details. → (D) Pricing matches with (II) Amount charged for product because price is the money value of the product. → Therefore, the correct matching is (A)-(III), (B)-(I), (C)-(IV), (D)-(II). → Hence, (A)-(III), (B)-(I), (C)-(IV), (D)-(II) is the correct answer.